ImmerTwin Trust Centre
Security, privacy, client content protection, and responsible digital experience delivery.
Security, privacy, responsible digital experiences and client confidence.
ImmerTwin creates immersive 360° and 3D digital experiences, branded interfaces, Digital Companions, media content, and technical digital twin services. This Trust Centre explains how we approach data protection, client content, tour access, responsible technology use, project handling, and long-term digital reliability.
Our trust principles
Trust is central to the way ImmerTwin plans, captures, builds, hosts, and supports immersive digital experiences. Our approach is based on clear communication, controlled access, responsible handling of client content, and practical privacy-first project delivery.
What this Trust Centre covers
This page is designed for clients, public bodies, museums, heritage organisations, hospitality venues, estate agents, commercial partners, and project stakeholders who want to understand how ImmerTwin handles trust, content, data, access, and digital responsibility.
| Area | What it means | How ImmerTwin approaches it |
|---|---|---|
| Data protection | How personal data, form submissions, contact details, analytics, and project communications are handled. | We aim to collect only relevant information, use it for clear project or communication purposes, and provide routes for data questions. |
| Client content | How scans, 360° imagery, videos, photographs, floor plans, drawings, logos, text, and uploaded material are treated. | Client content is handled as project material and should only be used for the agreed project, portfolio, marketing, or support purpose. |
| Tour access | How immersive experiences are published, embedded, shared, restricted, or used through QR codes. | Access can be planned as public, private, unlisted, embedded, campaign-specific, or restricted depending on project requirements. |
| Security | How project files, account access, links, platforms, and publishing workflows are managed. | We use practical security controls, controlled sharing, platform permissions, and project-specific access decisions. |
| Responsible AI | How AI may support text, interpretation, translation, visual concepts, Digital Companion content, or internal workflows. | AI-assisted outputs should be reviewed, edited, and approved before client-facing publication where accuracy, tone, or rights matter. |
| Legal documents | Formal terms covering privacy, cookies, website use, service terms, intellectual property, and data rights. | The Trust Centre explains our approach. The Legal area contains the formal policy and contractual wording. |
Data protection and privacy
ImmerTwin handles personal data in the context of enquiries, project delivery, website use, marketing communication, client management, analytics, and service support. We aim to keep this proportionate, transparent, and relevant to the purpose for which the information was provided.
| Data area | Examples | Typical purpose |
|---|---|---|
| Contact information | Name, business name, email address, phone number, role, location, and enquiry details. | To respond to enquiries, prepare proposals, arrange meetings, and manage client communication. |
| Project information | Site details, project brief, access requirements, media requirements, preferred deliverables, and sector-specific needs. | To plan capture, define scope, prepare digital assets, and deliver the agreed service. |
| Website and analytics data | Cookie preferences, page usage, campaign links, QR interactions, UTM parameters, and aggregated engagement data. | To understand website performance, campaign performance, and how digital experiences are used. |
| Marketing preferences | Newsletter subscriptions, package interest, selected offers, and communication preferences. | To send relevant ImmerTwin updates where the user has requested or permitted communication. |
| Support communication | Emails, change requests, issue reports, tour update notes, technical details, and approval records. | To maintain project continuity, resolve issues, and document requested changes. |
Where a project involves private spaces, sensitive locations, restricted areas, staff areas, residents, visitors, children, personal information, security-sensitive details, or commercially sensitive material, the capture and publishing approach should be agreed before the tour or digital experience is made public.
Client content protection
ImmerTwin projects can involve a wide range of client-owned or client-controlled material, including visual assets, 3D scans, Matterport tours, branded content, technical information, media files, and interpretive content.
| Content type | Potential sensitivity | Recommended handling |
|---|---|---|
| Private properties | Personal belongings, security systems, private rooms, family information, or location-sensitive details. | Review before publication, blur or avoid sensitive areas, and agree whether the tour should be public or restricted. |
| Commercial spaces | Operational processes, staff areas, pricing, stock, equipment, confidential layouts, or restricted back-of-house areas. | Define capture boundaries, exclude sensitive areas, and approve public-facing content before launch. |
| Museums and heritage sites | Collections, archive material, conservation restrictions, rights-managed images, or sensitive memorial content. | Agree interpretation, rights, access levels, captions, and review processes before publishing. |
| BIM / CAD / technical data | Measured information, building layouts, infrastructure details, asset information, or project documentation. | Use controlled sharing, define deliverables clearly, and avoid publishing technical data unless specifically agreed. |
Tour access and publishing options
Not every immersive experience needs to be fully public. ImmerTwin can help clients choose a publishing model based on audience, sensitivity, campaign use, ticketing, operational requirements, and long-term digital strategy.
| Access model | Description | Typical use case |
|---|---|---|
| Public access | The tour or experience is available openly through the website, Google Business Profile, social media, or public links. | Hospitality, tourism, venues, showrooms, real estate marketing, and public-facing brand experiences. |
| Unlisted access | The experience is available through a link but is not actively promoted as a public page. | Client review, limited sharing, stakeholder access, early previews, or controlled promotional use. |
| Embedded access | The experience is placed inside a website page, landing page, campaign page, or private client portal. | Business websites, campaign pages, property listings, museums, education pages, and branded presentation pages. |
| QR-based access | Users access the experience from printed material, signage, tickets, brochures, menus, exhibitions, or on-site markers. | Museums, visitor attractions, restaurants, events, exhibitions, real estate brochures, and physical marketing material. |
| Restricted access | Access can be limited through chosen platforms, private links, controlled distribution, or client-managed restrictions. | Internal training, sensitive locations, stakeholder-only projects, investor reviews, operational workflows, or private previews. |
| Digital Companion access | Access can be designed around visitor journeys, time-limited access, ticket-linked access, education use, or extended post-visit engagement. | Museums, heritage sites, galleries, public institutions, education groups, and visitor engagement programmes. |
Security and project controls
ImmerTwin uses practical project controls to reduce risk during capture, production, publishing, and ongoing support. The appropriate level of control depends on the project type, sensitivity, access model, and client requirements.
| Control area | What it protects | Example approach |
|---|---|---|
| Account access | Tour platforms, hosting, analytics, email systems, and client project accounts. | Use limited access, platform permissions, and client-approved account workflows where relevant. |
| Link sharing | Private tours, draft pages, campaign pages, restricted previews, and client review links. | Share links only with relevant stakeholders and agree when content is ready for public release. |
| File transfer | Images, video files, scans, drawings, models, logos, written content, and deliverables. | Use appropriate transfer methods for project size and sensitivity, with clear naming and version control. |
| Publishing changes | Tour updates, hotspot edits, menu changes, call-to-action updates, and Digital Companion content. | Document requested changes, confirm important updates, and separate draft work from live publishing where possible. |
Cookies, analytics and performance insight
ImmerTwin may use cookies, analytics, UTM tracking, QR code tracking, and engagement data to understand how users interact with websites, digital tours, campaigns, and branded experiences. Where used, these tools should support practical insight rather than excessive data collection.
| Tracking type | What it may show | Why it matters |
|---|---|---|
| Website analytics | Page views, source of traffic, engagement, device type, geography, and general user behaviour. | Helps understand which pages, sectors, services, and campaigns are generating interest. |
| Tour engagement | Interactions with tours, hotspots, menus, links, galleries, videos, and calls to action where available. | Helps clients understand which spaces, content, or experiences are attracting attention. |
| QR code tracking | Scans from brochures, signage, exhibitions, menus, ticketing material, or printed campaigns. | Connects physical marketing and on-site engagement with measurable digital activity. |
| UTM campaign links | Campaign source, medium, content, and promotion-specific traffic. | Useful for measuring email campaigns, social posts, partner links, and digital launches. |
| Consent-aware use | Analytics and cookie use should respect the user’s consent choices where consent tools are active. | Supports a more transparent and privacy-conscious digital experience. |
Responsible AI and digital content
ImmerTwin may use AI-supported workflows to assist with ideation, structure, content drafting, translation support, Digital Companion planning, interface concepts, or internal workflow acceleration. AI-assisted content should be reviewed before it is used in client-facing, historical, educational, legal, technical, or public-facing contexts.
| AI-supported area | Possible use | Trust approach |
|---|---|---|
| Digital Companion content | Structuring interpretive routes, object descriptions, visitor prompts, educational pathways, or multilingual content drafts. | Client, curator, subject expert, or project lead review should be used where factual accuracy matters. |
| Marketing copy | Drafting page copy, campaign text, email structures, package descriptions, and call-to-action options. | Content should be edited to match the client’s brand, audience, claim level, and legal/commercial requirements. |
| Translation support | Creating initial multilingual versions of captions, menus, visitor content, or interface labels. | Professional or native review is recommended for public, technical, cultural, legal, or high-visibility material. |
| Visual concepts | Developing moodboards, layout ideas, interface direction, image concepts, or campaign themes. | Generated or AI-assisted visual material should be checked for rights, accuracy, brand fit, and appropriate use. |
| Human approval | AI can assist the workflow but should not replace project review, client approval, or subject-matter verification. | Final published material should reflect approved project requirements and client-controlled decisions. |
Special considerations for public bodies, museums and heritage projects
Museums, cemeteries, memorial sites, cultural organisations, galleries, public bodies, and heritage locations often require additional care because digital access can involve public memory, interpretation, rights, conservation, accessibility, education, and sensitive historical context.
For museums, galleries, memorial sites, and education-focused projects, ImmerTwin recommends agreeing the content approval process, stakeholder responsibilities, access duration, language requirements, and update workflow before launch.
Legal and policy document hub
The Trust Centre explains ImmerTwin’s practical approach to trust and responsible project delivery. Formal terms, policies, and compliance wording are kept in the Legal area.
Frequently asked questions
Common trust, access, privacy, and content questions for ImmerTwin projects.
Is the Trust Centre the same as the Legal page?
No. The Trust Centre explains ImmerTwin’s practical approach to security, privacy, access control, responsible AI, client content, and project handling. The Legal page contains formal policy and contractual documents such as the Privacy Policy, Cookie Policy, Terms & Conditions, and Website Terms of Use.
Can an ImmerTwin tour be private or restricted?
Yes. Depending on the platform, project structure, and client requirements, access can be planned as public, unlisted, embedded, link-based, QR-based, review-only, or restricted. The correct model should be agreed before launch.
Can sensitive areas be excluded from a scan or tour?
Yes. Sensitive areas can be excluded during capture planning, avoided on site, hidden during production, or removed from the final published experience where the workflow and platform allow. This is especially important for private properties, staff areas, operational spaces, security-sensitive zones, and heritage locations.
Does ImmerTwin use analytics?
ImmerTwin may use analytics, QR tracking, UTM links, campaign data, and tour engagement information where relevant. These tools are used to understand digital performance, campaign effectiveness, and user engagement. Cookie and analytics use should be aligned with the website’s cookie and privacy settings.
Can ImmerTwin work with existing Matterport tours?
In many cases, yes. ImmerTwin can build branded interfaces, guided experiences, Digital Companion layers, campaign pages, QR access, and enhanced presentation around an existing Matterport tour where suitable access and permissions are available.
How is AI used in ImmerTwin projects?
AI may assist with content structure, drafting, translation support, interpretation planning, interface concepts, or workflow acceleration. AI-assisted material should be reviewed and approved before public use, especially for legal, historical, educational, technical, or high-visibility content.
Who owns the project content?
Ownership, usage rights, licences, hosting rights, update rights, third-party platform rights, and portfolio use should be set out in the relevant proposal, service terms, or project agreement. This is particularly important for scans, photographs, videos, BIM/CAD files, archive content, interpretive text, and branded interface work.
Who should be contacted for privacy, data, or security questions?
Privacy, data, security, or project access questions should be sent through the ImmerTwin contact page or directly to the relevant ImmerTwin project contact. For formal data requests, refer to the Privacy Policy and Legal area.
Need a trust, privacy or access review for your project?
ImmerTwin can help define the right access model, content review process, QR strategy, analytics setup, Digital Companion structure, and publishing workflow before your immersive experience goes live.
