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Cookie Policy – ImmerTwin™

Effective date: 01 February 2026
Last updated: 11 September 2026

This Cookie Policy explains how ImmerTwin SARL (“ImmerTwin”, “we”, “us”) uses cookies and similar tracking technologies (“cookies”) on:

  • our website (immertwin.com), and/or
  • our tours subdomain (tours.immertwin.com), and/or
  • our services (including 360° / 3D capture, virtual tours, and related deliverables).

1) Who we are

Data controller: ImmerTwin SARL (the “controller” is the entity that determines the purposes and means of processing personal data).
Registered address:
144 Route Des Avaloirs,
61140, Juvigny-Val-d’Andaine
Basse Normandie
France
Contact: contact@immertwin.com

UK related company (information): A Gibson Consulting Ltd (UK) may support certain operational activities for ImmerTwin (e.g., administration). If/when it processes personal data on behalf of ImmerTwin, it does so as a service provider under ImmerTwin’s instructions.


2) What are cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. We may also use similar technologies such as local storage, pixels, tags, or SDKs which serve comparable purposes.


3) Why we use cookies

For convenience, we group cookies by their general uses below. These categories are intended to help explain how different types of cookies may be used on our Website and Tours Site. Cookie use can vary depending on configuration, and other websites you visit may categorize cookies differently than we do.

A) Essential (strictly necessary) cookies

Some cookies are essential for our Website/Tours Site to function properly and securely. They support core operations such as:

  • enabling page navigation and basic site functionality,

  • maintaining security and preventing misuse,

  • ensuring service stability (e.g., load balancing),

  • remembering choices that are required to deliver a service you request.

Without these cookies, the Website/Tours Site may not be available to you and these cookies cannot be switched off in our systems. They are generally set only in response to actions you take, such as requesting core site services or adjusting key settings. These cookies do not store information that directly identifies you.

B) Performance / Analytics (audience measurement) cookies

These cookies help us measure and improve the performance of our Website/Tours Site. They allow us to understand how visitors use our pages, for example:

  • which pages are most popular,

  • how visitors move through the site,

  • how long pages take to load and whether errors occur,

  • what types of devices and browsers are used.

We use Google Analytics 4 (GA4) for audience measurement. These cookies may process technical information such as IP-derived information and may generate unique identifiers so we can analyze usage trends and improve our content and user experience. Where required by law, we only activate analytics cookies after you consent via the cookie banner.

C) Functional (preference) cookies

These cookies enable enhanced functionality and personalization. They may be set in response to actions you take, such as:

  • saving your privacy preferences,

  • remembering language choices or interface settings,

  • remembering form inputs to avoid re-entering information.

Functional cookies may be set by us or by third-party providers whose features we have added to our pages. Although these cookies are not strictly necessary, if you disable them, certain features may not be available or may not work as intended.

D) Targeting / Marketing (advertising) cookies

Targeting cookies are used by advertising and marketing partners to help deliver and measure advertising. They work by uniquely identifying your browser/device and may be used to:

  • measure campaign performance and conversions,

  • limit how often you see an ad,

  • build audiences for remarketing (showing our ads to people who have previously visited our site),

  • personalize advertising on other websites.

We may use Google Ads and related tagging to support advertising measurement and targeting activities. Where required by law, we only activate marketing/targeting cookies after you consent via the cookie banner.

Your choices: If you delete, block, or disable cookies, you may not be able to access certain features, and parts of the Website/Tours Site (such as preference settings, referral links, or integrations with third-party services) may not work or may not work as intended. You can manage your choices at any time using the cookie banner/settings link (where provided) or through your browser settings.


4) Third-party cookies (Tours Site)

The Tours Site may embed or rely on third-party services (for example, the 3D tour player and associated scripts, and the overlay platform MP Skin). Those providers may place cookies or process technical information under their own terms. Where required, we request your consent before enabling non-essential third-party cookies.


5) Your choices (consent, refusal, withdrawal)

We use WPConsent to manage your cookie preferences. When you first visit, the cookie banner lets you:

  • Accept all cookies
  • Refuse non-essential cookies
  • Customize your choices by category

Rejecting cookies should be as easy as accepting them. You can reopen the preferences panel at any time using the button below, change your choices and save your preferences.

You can also clear cookies and site data in your browser settings. Refusing non-essential cookies will not block access to the Website/Tours Site, but some optional features and measurement may be limited.


6) Cookie retention

Cookies are stored for a limited duration depending on their purpose. For audience measurement configurations relying on French guidance/exemptions, recommended limits are commonly referenced as up to 13 months for cookie lifetime and up to 25 months for related analytics data retention (when those exemption conditions are met).


7) Cookie inventory

The table below lists the cookies declared in the published WPConsent panel, together with the WPConsent preferences cookie on immertwin.com as of 11 September 2026. It describes the published configuration; it does not mean every cookie is set on every visit. Some identifiers relate to legacy or optional integrations. The cookies actually set depend on the features used, embedded services and your choices. Durations are those declared in WPConsent and may vary with configuration.

Cookies declared in WPConsent
ServiceCookie / identifierDeclared purposeDeclared duration
WPConsent (necessary)wpconsent_preferencesStores your cookie consent choices.30 days
WordPress commentscomment_authorUsed to track the user across multiple sessions.Session
WordPress commentscomment_author_emailUsed to track the user across multiple sessions.Session
WordPress commentscomment_author_urlUsed to track the user across multiple sessions.Session
Google Analytics__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
Google Analytics__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
Google Analytics__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
Google Analytics__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
Google Analytics__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
Google Analytics_gaID used to identify users2 years
Google Analytics_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
Google Analytics_ga_ID used to identify users2 years
Google Analytics_gidID used to identify users for 24 hours after last activity24 hours
Google Analytics_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
Google Analytics_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
Google Analytics__utmaID used to identify users and sessions2 years after last activity
Google Analytics__utmtUsed to monitor number of Google Analytics server requests10 minutes
WooCommerce / Sourcebustersbjs_firstTraffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
WooCommerce / Sourcebustersbjs_currentTraffic origin information for the visitor’s current visit to your storesession
WooCommerce / Sourcebustersbjs_first_addTimestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
WooCommerce / Sourcebustersbjs_current_addTimestamp, referring URL, and entry page for your visitor’s current visit to your storesession
WooCommerce / Sourcebustersbjs_migrationsTechnical data to help with migrations between different versions of the tracking featuresession
WooCommerce / Sourcebustersbjs_sessionThe number of page views in this session and the current page path30 minutes
WooCommerce / Sourcebustersbjs_udataInformation about the visitor’s user agent, such as IP, the browser, and the device typesession

Embedded content on tours.immertwin.com may use additional cookies depending on the services loaded. The preferences panel for that site and its providers’ information apply to that content. See also Google Business Data Responsibility and Google Policies for provider information.


8) Data protection rights

Depending on applicable law, you may have rights of access, rectification, erasure, restriction, portability, and objection. To exercise your rights, contact: contact@immertwin.com

If you believe your rights are not respected, you may lodge a complaint with the relevant data protection authority.


9) Changes to this policy

We may update this Cookie Policy from time to time. The “Last updated” date at the top indicates when changes were made.

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ImmerTwin, “ Capturing Your Reality ” et tous les noms, logos et contenus numériques associés sont des marques commerciales d'A Gibson Consulting Ltd (Royaume-Uni) et de SARL ImmerTwin (UE). Toutes les images, numérisations et documents de ce site ne peuvent être reproduits, distribués ou utilisés sans autorisation écrite préalable.