Discover ImmerTwin Platform Business Stack
Explore the ImmerTwin platform: sectors, packages, modules, service layers and commercial models.
ImmerTwin for Museums & Cultural Heritage
ImmerTwin Heritage: An immersive cultural experience from £1499.
Experience ImmerTwin Enterprise – Create professional 360°/3D digital twins for museums, exhibitions, memorials and heritage sites, with interactive information points, guided routes and multilingual content.
ImmerTwin Platform Overview
A complete digital twin system for experience, engagement and operations
ImmerTwin is a modular digital twin platform built around four connected stages: Capture, Experience, Engage and Operate. It combines spatial capture, branded interface design, visitor and member engagement, operational workflows, service layers and commercial flexibility into one structured platform.
The ImmerTwin platform at a glance
ImmerTwin is not just a virtual tour. It is a complete platform structure that can start as a spatial digital twin and expand into a branded experience, digital companion, operational tool or long-term managed digital asset.
| Stage | Role | What it does | ImmerTwin package |
|---|---|---|---|
| Capture | Create the spatial digital twin. | Captures the real-world space as a navigable 3D/360° environment for viewing, documentation and presentation. |
Reality Tour
|
| Experience | Add branded interface and user experience. | Structures the tour with branded navigation, menus, calls-to-action, highlights and a controlled user journey. |
Branded Experience
|
| Engage | Connect visitors, members and users with content, interpretation and data. | Turns the space into an interactive companion with storytelling, interpretation, routes, access, content and engagement tools. |
Digital Companion
|
| Operate | Support facilities, assets, training and operational workflows. | Connects the digital twin to asset data, maintenance, forms, procedures, training, compliance and operational reference. |
LiveOps
|
Capture
Create the spatial digital twin.
Experience
Add branded interface and navigation.
Engage
Connect users with stories, routes and data.
Operate
Support assets, facilities and workflows.
Commerce
Media
Maps
Insight
Social Media
Business Stack
From Sector to Solution: The ImmerTwin Business Stack
The ImmerTwin Business Stack provides a clear structure for building a digital twin project from strategy through to delivery. It connects sectors, packages, tiers, modules, service layers and commercial models into one flexible framework.
This allows each project to be shaped around the client’s space, audience and objectives — from a simple Reality Tour to a branded Digital Companion or operational LiveOps environment. The result is a scalable platform that supports presentation, engagement, data, revenue opportunities and long-term management.
The ImmerTwin Business Stack
The Business Stack shows how ImmerTwin is structured: sectors, packages, tiers, modules, service layers and commercial models. This gives each project a clear framework while still allowing flexible configuration.
See the platform stack
| Stack layer | What it defines | Included options |
|---|---|---|
| Table 1 - Sectors | The markets and environments where ImmerTwin can be deployed. |
 Home
 Enterprise
 Shop
 Stay
 Build
 Ops
 Make
 Insure
 Restore
 Marine
 Heritage
 Leisure
 Event
|
| Table 2 - Packages | The main delivery packages in the ImmerTwin platform. |
Reality Tour
Branded Experience
Digital Companion
LiveOps
|
| Table 2.1 - Package Tiers | The level of delivery, configuration and integration. |
 Base
 Plus
 Premium
 Bespoke
|
| Table 3 - Modules | The functional layers that can be included, added or combined. |
 ImmerTwin Media
 ImmerTwin Stories
 ImmerTwin Learn
 ImmerTwin Timeline
 ImmerTwin Vault
 ImmerTwin Guide
 ImmerTwin Maps
 ImmerTwin DataHub
 ImmerTwin Connect
 ImmerTwin Access
 ImmerTwin Forms
 ImmerTwin AR
 ImmerTwin Insight
 ImmerTwin Commerce
 ImmerTwin Protect
 ImmerTwin Social Media
 ImmerTwin BIM
|
| Table 3.1 - Module Tiers | The level of module depth and customisation. |
Base Modules
Plus Modules
Premium Modules
Bespoke Modules
|
| Table 4 - Service Layer | The ongoing management state of the digital twin. |
 ImmerTwin Active
 ImmerTwin Inactive
|
| Table 5 - Commercial Models | The way the project is commercially structured. |
 ImmerTwin Core
 ImmerTwin Subscribe
 ImmerTwin Zero
|
How the ImmerTwin Business Stack fits together
The ImmerTwin platform is structured as a layered business stack. Each project starts with a sector, is built through a package, expanded through tiers and modules, then supported by a service layer and commercial model.
01
Sectors
Defines the market and use case.
Home
Enterprise
Shop
Stay
Build
Ops
Make
Insure
Restore
Marine
Heritage
Leisure
Event
Home
Enterprise
Shop
Stay
Build
Ops
Make
Insure
Restore
Marine
Heritage
Leisure
Event
↓
02
Packages
Defines the main platform role.
Reality Tour
Branded Experience
Digital Companion
LiveOps
Reality Tour
Branded Experience
Digital Companion
LiveOps
↓
2.1
Package Tiers
Table 2.1 — defines the depth of package delivery.
Base
Plus
Premium
Bespoke
Base
Plus
Premium
Bespoke
↓
03
Modules
Adds functional platform layers.
Media
Stories
Learn
Timeline
Vault
Guide
Maps
DataHub
Connect
Access
Forms
AR
Insight
Commerce
Protect
Social Media
BIM
Media
Stories
Learn
Timeline
Vault
Guide
Maps
DataHub
Connect
Access
Forms
AR
Insight
Commerce
Protect
Social Media
BIM
↓
3.1
Module Tiers
Table 3.1 — defines how advanced each module becomes.
Base Modules
Plus Modules
Premium Modules
Bespoke Modules
Base Modules
Plus Modules
Premium Modules
Bespoke Modules
↓
04
Service Layers
Defines whether the experience is actively managed or static.
ImmerTwin Active
ImmerTwin Inactive
ImmerTwin Active
ImmerTwin Inactive
↓
05
Commercial Models
Defines how the project is funded and maintained.
ImmerTwin Core
ImmerTwin Subscribe
ImmerTwin Zero
ImmerTwin Core
ImmerTwin Subscribe
ImmerTwin Zero
Package descriptions
Each package has a defined role in the ImmerTwin stack. A project can start with a simple Reality Tour and then expand into a branded, interactive, engagement-led or operational digital twin.
| Package | Role in the stack | Description |
|---|---|---|
|
Reality Tour
|
Capture | The spatial digital twin and capture layer. It creates a navigable digital version of the real-world space for marketing, orientation, documentation, inspection or presentation. |
|
Branded Experience
|
Experience | The presentation and interface layer. It adds branded navigation, menus, highlights, calls-to-action, visual identity and a controlled user journey. |
|
Digital Companion
|
Engage | Digital interpretation, storytelling and visitor engagement before, during and after the visit. Typically used for museums, art galleries, heritage, tourism and cultural environments. |
|
LiveOps
|
Operate | The operational layer. It turns the digital twin into a working tool for facilities management, asset information, maintenance workflows, training and live operational reference. |
Simple distinction: Reality Tour captures the space. Branded Experience controls how it is
experienced.
Digital Companion engages visitors. LiveOps makes the twin operational.
Module descriptions
Modules are functional layers that can be included in packages, added through tiers, or combined into bespoke solutions.
See the module suite
| Module | Purpose | Typical use |
|---|---|---|
|
ImmerTwin Media
|
Photo, video, drone and visual assets for the tour and surrounding campaign. | Sales, marketing, social media and premium presentation. |
|
ImmerTwin Stories
|
Curated routes and interpreted journeys that guide users through selected spaces or themes. | Museums, tourism, heritage, hospitality and branded experiences. |
|
ImmerTwin Learn
|
Training, education and guided learning paths for staff, users, visitors or members. | Staff training, gym instruction, education packs and procedures. |
|
ImmerTwin Timeline
|
Chronology, phasing and storytelling for history, project stages, exhibitions or restoration. | Heritage, renovation, AEC, restoration and educational storytelling. |
|
ImmerTwin Vault
|
Archived exhibitions, digital preservation, past events and long-term content records. | Museums, galleries, event archives and cultural collections. |
|
ImmerTwin Guide
|
Audio, multilingual and accessibility routes, including narrated and self-guided journeys. | Museums, tourism, venues and visitor experiences. |
|
ImmerTwin Maps
|
Mini-maps, plans, floor layouts and guided navigation for complex spaces. | Large venues, museums, facilities, hotels, showrooms and campuses. |
|
ImmerTwin DataHub
|
Backend data and user records including museum data, PT records, workouts and progress. | Museum databases, gyms, member environments and operational records. |
|
ImmerTwin Connect
|
CRM, website and external integrations with booking, analytics and data platforms. | Connected business workflows and campaign infrastructure. |
|
ImmerTwin Access
|
Login, gated content, member areas, restricted content and controlled visibility. | Training platforms, private venues, ticketed experiences and member spaces. |
|
ImmerTwin Forms
|
Onboarding, feedback, operational forms, enquiries, waivers, inspections and reports. | Lead capture, onboarding, education requests and operational workflows. |
|
ImmerTwin AR
|
Overlays and reconstructions, including augmented layers, object overlays and historic comparisons. | Museums, heritage, real estate, restoration and education. |
|
ImmerTwin Insight
|
Analytics and engagement data showing how users interact with the experience. | Marketing decisions, visitor behaviour, stakeholder reporting and optimisation. |
|
ImmerTwin Commerce
|
Ticketing, bookings and digital upgrades including paid access and donations. | Museums, attractions, events, tours, memberships and upsells. |
|
ImmerTwin Protect
|
Insurance, compliance and evidence records for condition surveys, risk records and documentation. | Insurance, facilities, construction, restoration and asset management. |
|
ImmerTwin Social Media
|
Campaign content, launch assets, short-form edits and platform-ready visual outputs. | Social campaigns, property promotion, visitor campaigns, gym member content and event marketing. |
|
ImmerTwin BIM
|
BIM data, model coordination, asset information and technical digital twin workflows. | AEC, facilities, LiveOps, asset management, refurbishment and handover documentation. |
Modules included by package
The table below shows the modules that are normally included as part of each package. Other modules can still be added through Plus, Premium or Bespoke tiers.
| Package | Normally included modules | Optional / common add-ons |
|---|---|---|
|
Reality Tour
|
Media, Maps and Insight. | Timeline, Stories, Protect, Connect and Social Media. |
|
Branded Experience
|
Media, Maps, Stories, Guide, Insight and Social Media. | Access, Commerce, Timeline, Connect and Forms. |
|
Digital Companion
|
Stories, Guide, Timeline, Media, Maps, Access, Insight and Vault. | Commerce, DataHub, Learn, AR, Connect, Forms and Social Media. |
|
LiveOps
|
Maps, DataHub, Forms, Learn, Insight, Connect, Protect and BIM. | Access, Media, Timeline, AR, Vault and Social Media. |
Inclusion depends on the selected tier. Base includes the essential form of each package. Plus and Premium expand
the number, depth and integration of modules. Bespoke is used where a custom configuration is required.
Module Suite
Modules are functional layers that can be included in packages, added through tiers, or combined into bespoke solutions.
See the module suite
| Module | Purpose | Typical use |
|---|---|---|
|
ImmerTwin Media
|
Photo, video, drone and visual assets for the tour and surrounding campaign. | Sales, marketing, social media and premium presentation. |
|
ImmerTwin Stories
|
Curated routes and interpreted journeys that guide users through selected spaces or themes. | Museums, tourism, heritage, hospitality and branded experiences. |
|
ImmerTwin Learn
|
Training, education and guided learning paths for staff, users, visitors or members. | Staff training, gym instruction, education packs and procedures. |
|
ImmerTwin Timeline
|
Chronology, phasing and storytelling for history, project stages, exhibitions or restoration. | Heritage, renovation, AEC, restoration and educational storytelling. |
|
ImmerTwin Vault
|
Archived exhibitions, digital preservation, past events and long-term content records. | Museums, galleries, event archives and cultural collections. |
|
ImmerTwin Guide
|
Audio, multilingual and accessibility routes, including narrated and self-guided journeys. | Museums, tourism, venues and visitor experiences. |
|
ImmerTwin Maps
|
Mini-maps, plans, floor layouts and guided navigation for complex spaces. | Large venues, museums, facilities, hotels, showrooms and campuses. |
|
ImmerTwin DataHub
|
Backend data and user records including museum data, PT records, workouts and progress. | Museum databases, gyms, member environments and operational records. |
|
ImmerTwin Connect
|
CRM, website and external integrations with booking, analytics and data platforms. | Connected business workflows and campaign infrastructure. |
|
ImmerTwin Access
|
Login, gated content, member areas, restricted content and controlled visibility. | Training platforms, private venues, ticketed experiences and member spaces. |
|
ImmerTwin Forms
|
Onboarding, feedback, operational forms, enquiries, waivers, inspections and reports. | Lead capture, onboarding, education requests and operational workflows. |
|
ImmerTwin AR
|
Overlays and reconstructions, including augmented layers, object overlays and historic comparisons. | Museums, heritage, real estate, restoration and education. |
|
ImmerTwin Insight
|
Analytics and engagement data showing how users interact with the experience. | Marketing decisions, visitor behaviour, stakeholder reporting and optimisation. |
|
ImmerTwin Commerce
|
Ticketing, bookings and digital upgrades including paid access and donations. | Museums, attractions, events, tours, memberships and upsells. |
|
ImmerTwin Protect
|
Insurance, compliance and evidence records for condition surveys, risk records and documentation. | Insurance, facilities, construction, restoration and asset management. |
|
ImmerTwin Social Media
|
Campaign content, launch assets, short-form edits and platform-ready visual outputs. | Social campaigns, property promotion, visitor campaigns, gym member content and event marketing. |
|
ImmerTwin BIM
|
BIM data, model coordination, asset information and technical digital twin workflows. | AEC, facilities, LiveOps, asset management, refurbishment and handover documentation. |
Modules included by package
The table below shows the modules that are normally included as part of each package. Other modules can still be added through Plus, Premium or Bespoke tiers.
| Package | Normally included modules | Optional / common add-ons |
|---|---|---|
|
Reality Tour
|
Media, Maps and Insight. | Timeline, Stories, Protect, Connect and Social Media. |
|
Branded Experience
|
Media, Maps, Stories, Guide, Insight and Social Media. | Access, Commerce, Timeline, Connect and Forms. |
|
Digital Companion
|
Stories, Guide, Timeline, Media, Maps, Access, Insight and Vault. | Commerce, DataHub, Learn, AR, Connect, Forms and Social Media. |
|
LiveOps
|
Maps, DataHub, Forms, Learn, Insight, Connect, Protect and BIM. | Access, Media, Timeline, AR, Vault and Social Media. |
Inclusion depends on the selected tier. Base includes the essential form of each package. Plus and Premium expand
the number, depth and integration of modules. Bespoke is used where a custom configuration is required.
Sectors, sub-sections and applications
ImmerTwin can be configured for property, commercial, operational, specialist and experience-led environments.
Property & Commercial
| Sector | Market / application |
|---|---|
| Home | Residential real estate marketing, premium listings, estate agent marketing, buyer engagement and immersive viewing experiences for homes and developments. |
| Enterprise | Commercial and corporate real estate, offices, multi-site portfolios, leasing campaigns, investor presentations and stakeholder engagement. |
| Shop | Retail spaces, showrooms, restaurants, product environments, customer journey optimisation and in-store digital engagement. |
| Stay | Travel, hotels, hospitality venues, booking conversion, guest experience, tourism engagement and visitor journey enhancement. |
Industry & Operations
| Sector | Market / application |
|---|---|
| Build | Architecture, engineering and construction workflows, BIM integration, site progress tracking, project coordination and stakeholder communication. |
| Ops | Facilities management, asset tracking, maintenance workflows, operational efficiency, building management and lifecycle monitoring. |
| Make | Manufacturing environments, production processes, training, safety procedures, operational documentation and workflow optimisation. |
| Insure | Insurance documentation, risk assessment, claims evidence, asset condition records, underwriting support and compliance tracking. |
| Restore | Renovation and heritage restoration, before/after documentation, phased project tracking, conservation records and stakeholder reporting. |
Specialist & Experience
| Sector | Market / application |
|---|---|
| Marine | Boats, yachts, marine sales, brokerage, charter marketing, onboard orientation and remote viewing for buyers and clients. |
| Heritage | Museums, galleries, cultural heritage, digital exhibitions, interpretation, remote access, education and visitor engagement. |
| Leisure | Gyms, sport facilities, wellness centres, member engagement, onboarding, training environments and personalised user experiences. |
| Event | Conferences, exhibitions, cultural events, venue marketing, event planning, remote attendance and post-event archives. |
Tiers, service layer and commercial models
Tiers control project depth. The service layer defines whether the experience is actively managed or static. Commercial models define how the project is funded and maintained.
Package and module tiers
| Tier | Purpose | Typical scope |
|---|---|---|
| Base | Core delivery. | Essential package setup with baseline configuration, core capture/interface and standard output. |
| Plus | Enhanced engagement. | Additional modules, richer interface, stronger content structure and improved user experience. |
| Premium | Advanced integrated package. | Advanced package build with deeper module integration, analytics, content, access or operational functionality. |
| Bespoke | Fully tailored custom solution. | Custom configuration for complex client requirements, sector-specific workflows or tailored data integrations. |
Service layer
| Service layer | Description | When used |
|---|---|---|
| ImmerTwin Active | Ongoing updates, optimisation, hosting support, content changes and managed improvements. | For clients who want the digital experience to remain current, updated and commercially active. |
| ImmerTwin Inactive | Static hosted state with no active updates or optimisation. | For clients who need the experience to remain online but do not require active management. |
Commercial models
| Commercial model | How it works | Best fit |
|---|---|---|
| ImmerTwin Core | Upfront project fee with fixed monthly hosting and standard maintenance. | Most commercial projects and standard deployments. |
| ImmerTwin Subscribe | Upfront setup plus a subscription based on users, members or engagement. | Gyms, training platforms and membership-based systems. |
| ImmerTwin Zero | No upfront cost with revenue share from generated income. | Museums, heritage sites and visitor environments. |
Platform Business Stack
Configure the right Platform Business Stack for your project.
Build your ImmerTwin platform around the services you need: capture, media, branded tours, digital interfaces, hosting, analytics and long-term content support.
Sectors, Packages, Modules, Service Layer or Commercial Model; you choose.
English 
French